The New Talent Demands More
From hybrid work to mentoring programs: Strategies making a difference according to HR Heads at top Spanish Law Firms
by mercedes galán
Attracting and retaining young talent has become a key focus to maintain competitiveness in the legal sector. Iberian Lawyer spoke with HR leaders from major firms to understand how they are tackling this challenge. In a market where tech skills and disruptive thinking are essential, engaging new generations is crucial. The key factors? Social media presence, mentoring programs, continuous training, and flexible work policies. Experts share how they are adjusting strategies to win over future lawyers and keep them engaged in an increasingly dynamic and demanding environment.
Experts: Laura Elorza, HR Manager at Garrigues; Nerea de Marcos, HR Director at Freshfields; Icíar Rodríguez Inciarte, Secretary General at Uría Menéndez; and Eva Delgado, HR Director at Pérez-Llorca.
Social Media Presence
Social media plays a critical role in attracting young talent who seek information, references, and opportunities online, says Laura Elorza, HR Manager at Garrigues. Years ago, aspiring lawyers submitted paper résumés at university job fairs or via email, but now, as Elorza notes, “Through social media, we can effectively and transparently communicate our employer value proposition and build trust and engagement with potential candidates.”
Nerea de Marcos, HR Director at Freshfields, adds that LinkedIn is the most relevant platform for attracting and connecting with talent: “With strict data protection laws and the digitalization of HR, we have adopted global digital tools, and LinkedIn plays a key role in optimizing our selection process and firm’s projection.” Icíar Rodríguez Inciarte, Secretary General at Uría Menéndez, agrees, noting that LinkedIn is essential for announcing hiring processes and important events while projecting the firm’s image. Meanwhile, Eva Delgado, HR Director at Pérez-Llorca, emphasizes the importance of maintaining active connections with universities and business schools to attract talent directly.
