Hogan Lovells advises Woodmark on Apser acquisition
Hogan Lovells Cadwalader has advised Woodmark Group GmbH, a portfolio company of funds managed by Vision Mittelstand Partners Management GmbH, on its acquisition of Appser Data Engineering S.L. (Apser), a Spanish consultancy specialising in Amazon Web Services (AWS), cloud, artificial intelligence (AI) and customer experience.
The transaction marks Woodmark’s entry into the Spanish market and supports its strategy to build a leading European data and AI group powered by AWS. The combination brings together Woodmark’s expertise in data platforms, data governance, analytics, cloud modernisation and AI with Apser’s capabilities in AI-driven customer experience and contact centre transformation.
The team
The Madrid office played a key role in the transaction, with a team led by partner Graciela Llaneza, comprising senior associate María Gutiérrez and associate Cristina Adanero, who advised on the M&A and private equity aspects. counsel Patricia Sánchez and associate Mercedes López advised on tax matters.
