Giochi Preziosi’s legals lead the way in Generative AI
Maurizio Di Bartolomeo, head of legal affairs: “Technology amplifies capabilities and inspires ideas, boosting lawyers’ creativity”
by michela cannovale
Generative AI is revolutionising how businesses operate, and the legal team at Giochi Preziosi (GP) is no exception. In a time when digital transformation is reshaping industries, in-house lawyers must embrace new tools and strategies to stay ahead. MAG spoke with Maurizio Di Bartolomeo, director of legal and corporate affairs and corporate secretary of the toy giant since 2017, to explore how generative AI has been incorporated into the day-to-day activities of his five-member team. Di Bartolomeo detailed how they have begun exploring AI’s potential in collaboration with other departments and the measures they have taken to safeguard intellectual property in this rapidly evolving landscape. From automating creative material production to assisting with contract analysis, generative technologies are redefining the role of legal professionals within the company.
How is GP’s legal team using generative AI?
The team is exploring various ways to integrate AI into their core activities. For instance, in the realm of commercial contracts—such as complex USstyle international licensing agreements—we use AI tools with customised prompts to dramatically reduce analysis time. This enables us to provide faster feedback to relevant teams and streamline the drafting of new review texts. Simultaneously, we have integrated AI into other key legal tasks, such as case law research and general document analysis.
Does your support extend to other departments within the company?
Exactly. We’re also evaluating how business units use AI for generating presentation drafts, visual materials, and concepts for marketing or R&D purposes. AI has exponentially expanded the creativity of our teams, offering a broader foundation of ideas to build upon. However, this has increased the need for legal oversight during the creative process to mitigate the risk of infringing third-party intellectual property rights.