Cuatrecasas advises on the merger between Lookiero and Outfittery
Cuatrecasas has advised Lookiero, a Biscayan startup specializing in personalized online clothing shopping services, on its merger with the German brand Outfittery, an operation that will enable it to lead the European market in the online personal shopping space.
The merger will add considerable value to the structure, especially in terms of logistics and platform management, as the group will be able to strengthen its target audience and its presence in the various countries in which both companies operate.
After the merger, Lookiero Outfittery Group will serve more than 3 million customers in 13 European markets through a joint technology platform that will serve both Lookiero’s current market, specialized in women, and Outfittery’s market, for both genders. In addition, they will offer a more personalized experience thanks to the combination of technological capabilities and data.
The firm´s team responsible for the advisory services included the lawyers José Ramón Berecibar, Santiago Bayo, Max Thierfelder and Odei del Canto.
