Auren integrates Ifedes to boost consulting
Auren has integrated Valencia-based firm Ifedes into its Consulting division, aiming at reinforcing its capabilities in strategic consulting, market development, and organisational transformation. The operation adds a team of 15 professionals to Auren’s Valencia office and brings Tomás Guillén, director general of Grupo Ifedes since 1992, on board as a partner in the Business Strategy area.
Ifedes, which has operated for more than 30 years, has developed a proprietary model combining Market Development and Change Management, accompanying companies from strategic definition through to the operational implementation of projects. The firm also has experience working alongside institutions, sector associations, and technology institutes.
The 15 professionals joining Auren bring expertise across strategy, marketing, sales, internationalisation, innovation, organisation, and change management. The integration expands Auren’s existing consulting capabilities — which already covered logistics, supply chain, process management, business analytics, and cost optimisation — into areas such as business transformation, commercial development, customer experience, and innovation.
Key figures
Tomás Guillén brings a background in strategic consulting, innovation, entrepreneurship, and investment. He was the founding president of the national business angels network Bigban and has participated as an entrepreneur and investor in more than 50 companies over more than 20 years. He has also served as president of the Asociación de Empresas de Consultoría de la Comunidad Valenciana, as a board member of the Federación Española de Empresas Consultoras FENAC-CEOE, and as a board member of the Confederación Empresarial Valenciana CEPYMEV–CEV.
Guillermo Giménez, partner in Auren’s Consulting division in Valencia, noted that the addition of Ifedes represents a significant boost for the office and for the Strategy and Processes area within Consulting at the national level, broadening capabilities and strengthening the firm’s value proposition in both the Valencian and national markets.
Mario Alonso, president of Auren, underlined that the integration reinforces the firm’s commitment to growth in Consulting and to bringing in teams with a solid track record and a vision aligned with its client-accompaniment model.
Tomás Guillén stated that joining Auren represents an opportunity to continue growing and to deliver value to clients from within a larger organisation, while maintaining the firm’s commitment to strategic accompaniment, transformation, and business development.
Auren currently operates offices in Valencia and Alicante within the Valencian Community, with a combined team of approximately 200 professionals across its legal, audit, consulting, and corporate divisions. At the national level, the firm employs more than 1,000 people across 15 offices in Spain and more than 2,500 worldwide, with a presence in over 70 countries through its membership of ANTEA, the alliance of independent firms that Auren helped establish in 2008. The firm reported revenues of 104 million euros in Spain in its most recent financial year.
