Afianza appoints Patricia Jaén de la Vega as chief people officer
Afianza has appointed Patricia Jaén de la Vega as chief people officer (CPO), strengthening its people strategy amid continued growth and the integration of new companies.
A psychology graduate from Complutense University of Madrid, she has completed executive education at ESADE and is a member of the enClave de Personas think tank and CEU San Pablo University’s employability advisory board.
“Afianza is going through an extraordinary period of growth, integrating companies, talent and different ways of working. My goal is to help build a shared identity, promote the development of our professionals and consolidate a culture in which people play a leading role in the firm’s growth and differentiation,” Jaén de la Vega said.
The profile
Jaén de la Vega brings more than 15 years of experience in senior leadership roles. At Meliá Hotels International, she served as regional human resources director for Spain, Cape Verde and Morocco, overseeing more than 12,000 employees, before leading the group’s global talent acquisition and employer branding strategy across more than 40 countries.
Between 2025 and 2026, she was corporate director of talent and culture at Palladium Hotel Group, where she led cultural transformation initiatives and the integration of artificial intelligence into human resources processes.
