Auren and Alia launch Alaria for corporate financial optimisation
Auren and Aragón-based Alia Consultores have formed a strategic alliance to create Alaria, a new brand focused on advanced financial planning for companies.
The initiative aims to scale nationwide Alia’s financial optimisation and debt restructuring model, combining its proprietary technology and corporate finance expertise with Auren’s territorial reach, brand and advisory capabilities.
Several services
Alaria will offer services comparable to an in-house finance department, including debt structure analysis, liquidity risk identification, predictive banking assessment and financing optimisation. It will also integrate AI-based financial tools, approved by the bank of Spain, supported by specialised consultants.
The rollout will begin with a pilot in Madrid, followed by gradual national expansion, excluding Aragón and Málaga.
