Uría Menéndez advises on the acquisition of a minority stake of Samy Road

Uría Menéndez has advised Bridgepoint on the acquisition of a minority stake of Samy Road group plus an option to acquire a majority stake from Aurica’s and Samy’s founders.

Samy Alliance , an integrated digital marketing and communications company based on data and social technology, announces that Bridgepoint has become a shareholder. Aurica Capital remains the company’s key partner with a 48% stake following this deal. The transaction will help the company accelerate the achievement of the objectives defined in its strategic plan and consolidate its position as a leading player in the digital marketing sector worldwide.

Following a 25% increase in revenue by 2022, Samy Alliance recorded €50 million in revenue last year through a combination of organic and inorganic growth, geographic expansion into new markets through acquisitions and integration of new services for its clients. The company’s growth plans will be accelerated, both organically and through acquisitions, with Bridgepoint joining Samy Alliance as a minority shareholder alongside Aurica Capital, technology venture builder Jaguar Path Ventures, Inveready Technology Investment Group and Sabadell Venture Capital.

The team was formed by Manuel Echenique (partner, M&A-private equity); Alex Bircham (international partner, M&A private equity); Lorenzo de Benito (junior associate, M&A-private equity); Casilda Campuzano (junior associate, M&A private equity); and Paula Lissorgues (junior associate, M&A private equity).