The most effective way for Portuguese law firms to serve clients in Angola and Mozambique is to work closely with local firms that understand the nuances of the market
Collaboration with local firms in Africa is the best way for Portuguese law firms to serve clients operating in the continent, rather than simply sending lawyers from Lisbon to act as a shop front while operating with mere “back office teams”, according to João Mayer Moreira, Vieira de Almeida & Associados (VdA) executive manager for international relations.
“Our strategy is to establish strong links and work closely with local law firms,” he explains. “We believe a combination of Portuguese and domestic expertise is the best way to serve clients in these markets – in Angola and Mozambique, notably, we have evolved from a simple association model to fully integrated partnerships, but with local firms that are strong, rooted and regarded as local players in the market.”
Moreira says this approach provides invaluable insight into both legal and local market issues. “The law and the legal system in Angola and Mozambique may be inspired by the Portuguese model but clients expect, and require, much more than legal knowledge,” he remarks. “These countries have strong cultural and political identifies, while legislation and regulation are consistently evolving – this shapes the way business is done so it is critical to be able to advise clients on the law but also understand local nuances.”
Moreira says local partners are fully aligned with VdA so they can offer an integrated service to clients with the same high standards. He adds the challenge is to stay as close as possible to each market without losing consistency, quality levels and a specialised or sector-focused approach – something achievable only with the adequate combination of teams.
“There is an increasing move towards using local law in countries like Angola and Mozambique so our partners are also able to benefit from VdA’s experience,” Moreira claims. “We have established programmes in Portugal to provide specialised training to young lawyers who want to work with our partner firms in Africa, which strengthens the links further and ultimately reinforces our local capabilities.”