Background

MASORANGE: the keys to the merger

On 26 March 2024, after a process that has lasted more than two years, Orange and MásMóvil announced the creation of their new joint venture, 50% controlled by both telecommunications companies. Following approval by the European

Background

PwC Report uncovers shifts in Consumer behavior in 2024

In a rapidly evolving consumer landscape, PricewaterhouseCoopers (PwC) has released its highly anticipated Voice of Consumer Survey 2024, revealing significant insights into changing consumer attitudes and behaviors. Drawing from extensive research involving over 20,000 interviews across 31 countries,