Appointments

Linklaters appoints three new counsels

Linklaters has appointed Elena Rodríguez (corporate/M&A), Javier Hernández (banking) and Jorge Toral (public and regulated sectors) as new counsels in Madrid. Elena Rodríguez Elena Rodríguez’s main area

Background

Scent marketing for positioning

Law firms embrace scent marketing to drive expansion: Ontier, CMS Albiñana & Suárez de Lezo and Eversheds Sutherland are leading the trend Image: José María Méndez-Castrillón, external and internal communications