Mazars renews brand identity

Mazars has presented its new global brand identity in more than 90 countries, reflecting the firm’s aspiration to bring a different perspective to the sector

Hervé Hélias, CEO and President of the Mazars Group, said: “I am excited to be able to unveil our new brand identity and positioning after two years of maintaining a deep and comprehensive process of dialogue and consultation with our partners, professionals, clients and other stakeholders. It reflects who we are today and the vision of the company we want to be in the future. We are a single integrated team worldwide, with the necessary size to provide services to global and local clients while remaining flexible and personal. In all the countries where we operate our teams combine in-depth knowledge of the local culture with a global vision, offering all clients a real partnership that gives them confidence in their business and helps them to achieve their goals.”

The rebranding also shows Mazars’ evolution as an international organisation, now present in more than 90 countries and territories, with nearly 25,000 professionals worldwide. This rebranding not only helps the firm to present itself in a homogeneous way throughout the world, but also recognises its deep roots in the culture of the countries and territories in which it operates.

“We are proud to be able to share this milestone in the firm’s history with all our clients and professionals in Spain. It comes at a time when, on the one hand, the Spanish market recognises us as an important player in the field of auditing and also in other services such as consultancy or legal and tax advice; and, on the other hand, our country is facing challenges for which Mazars is prepared to provide tailor-made solutions. We are a flexible and modern firm, with the talent and vision to make our mark in this time and help our clients to achieve success and continue growing in the current difficult context,” said Antoni Bover (pictured), president of Mazars in Spain.

Desire Vidal