Legal with purpose: the vision of law in the luxury industry

We discussed with Patricia de Anduaga, Head of Legal at Sephora Spain and Portugal, about sustainability, digitalization and influencers, and how deep legal knowledge is key to leading in a sector as creative as it is demanding

by mercedes galán

With a solid background in European Law and a career marked by her command of French, Patricia de Anduaga tells us how she entered the world of cosmetics and why legal knowledge is a strategic tool for innovating in sustainability, digitalization, and influence.

What led you to specialize in the legal sector within the cosmetics and perfumery industry?

I studied Law with a specialization in European Law, and my interest in intellectual property led me to the cosmetics sector. After experiences in Madrid and France, I returned to Cádiz to work with researchers, but the dynamism of Madrid attracted me again. At the Echecopar firm, I began collaborating with the LVMH group thanks to my French.

And how did your relationship with the brand continue?

Since then, my relationship with the brand has been constant: they accompanied me during my time at BDO and ten years ago I joined their legal team. In this sector, French is not only useful — it’s key to being close to decision-making.

What does it mean to be part of the legal team of an international group and how has your career influenced your way of leading the department?

It’s a privilege. My previous experience as external counsel and my knowledge of the French environment have given me a 360º perspective of the business. I believe the in-house role goes far beyond coordination: we must get involved, lead with technical judgment and speak the language of business.

These are highly regulated sectors. What are the main legal challenges you face?

The main legal challenge is the regulatory fragmentation between countries. To address this, we work with an international launch committee, led by Regulatory from headquarters and with local legal teams. This way, we evaluate risks and adapt each strategy, ensuring compliance without hindering innovation.

Advertising in cosmetics must balance creativity and regulatory compliance. What are the main legal restrictions to keep in mind in your advertising campaigns?

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