Guiomar González, Elzaburu’s new head of marketing and communications

Elzaburu has hired Guiomar González Gutiérrez as the new head of marketing and communications. The professional joins from Arquimea, where she was marketing & communications manager healthcare and agrotech, with the aim of optimizing corporate reputation, enhancing the digital strategy and promoting the development of the firm’s business.

Guiomar González Gutiérrez

Guiomar has a degree in Marketing from the Universidad Rey Juan Carlos and a Master’s Degree in Digital Marketing and Social Networks from the European School of Marketing and Business. She has obtained specialized degrees in Pricing Techniques (ESIC), Web Analytics (EOI) and Commercial Management and Marketing (IMF Business School).

Before joining Elzaburu she has held positions of responsibility in marketing and communication in companies in the technology sector, such as Arquimea, or in IBEX 35 companies, such as Ferrovial, taking on professional challenges in various sectors (biotechnology, environment, industry or infrastructure). She also specializes in corporate identity, employer branding, digital marketing strategies and business development.

For Guiomar, “it will be an honor to lead the marketing strategy of a company like Elzaburu, with more than 150 years of experience in industrial property. I am embarking on an exciting project with the objective of enhancing the corporate reputation of the firm and its employer brand, as well as the business development strategy”.