GA_P advises Playtomic on PrenotaUnCampo acquisition

Gómez-Acebo & Pombo has advised Madrid-based Playtomic on the acquisition of Milan-based PrenotaUnCampo to become Europe’s leading racket sports app

The sports facilities booking application in Spain Playtomic has reinforced its expansion process in Europe with the acquisition of the Italian sports booking platform PrenotaUnCampo. According to the Spanish company, this deal reinforces its internationalization strategy after having expanded last year to rapidly growing markets such as Sweden, Finland, Benelux and Mexico.

Founded in 2017, Playtomic aims to help people practice sports in a more convenient way, reserving a sports facility in just three clicks on the app. The app helps keep sports centres booked up, as well as improves efficiency and the digitalisation of their facilities.

Their newest acquisition, PrenotaUnCampo, was founded in 2014, and is the number one online booking platform of sports venues in Italy with more than 1,000 bookable sports clubs and more than 360,000 users.

As a combined team, they will work together to expand the Playtomic app in Italy, offering the best multi-service platform for clubs, players and organizers. After joining forces, the new company will serve more than 2,000 racket sport clubs and that are now connected in the app, following the tremendous international growth of Padel.

Gómez-Acebo & Pombo´s team was led by partner Álvaro Mateo (pictured left), and included lawyer Alba Pérez (pictured right).

Desire Vidal