EY Abogados advises Atresmedia on acquisition of 75% in Last Lap

EY Abogados has advised listed media group Atresmedia on the acquisition of a 75% stake in Last Lap, an agency specializing in events and experiential marketing. This strategic transaction reinforces Atresmedia’s diversification strategy and strengthens its position as a key player in the advertising and brand ecosystem across Spain and Portugal.

The integration of Last Lap with Atresmedia Eventos creates the largest specialized operator in events and experiential marketing in Spain. The combined entity brings together creative talent, operational expertise, organizational capacity, and a robust portfolio of projects and clients developed by both firms over the years.

EY Abogados provided full legal, tax, labour, and financial advisory services throughout the transaction. The multidisciplinary team was led by Susana Gómez Badiola (Corporate/M&A Partner, pictured left), alongside Elsa Puentes (Corporate/M&A Senior Manager) and Manuel Hidalgo (Corporate/M&A Senior), who advised on all legal aspects of the deal.

Tax matters were handled by Elena Sánchez (Tax Partner, pictured centre) and Francisco Triviño (Tax Senior Manager), while employment aspects were managed by Raúl García (Labour Partner, pictured right) and Alicia Díaz (Labour Manager).