Chevez Ruiz Zamarripa rebrands as Chevez
Chevez Ruiz Zamarripa has unveiled a new institutional identity, presenting itself under the brand name Chevez. The change took effect on 1 September 2026 and applies across the firm’s offices in Madrid, Mexico City, Monterrey and Querétaro, as well as its connection office in Houston.
The firm said the new brand reflects the consolidation of 45 years of institutional history, during which it built its presence in Mexico and expanded internationally. The legal denomination of the firm remains Chevez Ruiz Zamarripa, and the organisation stated it will continue operating with the same structure and team it had prior to the change. The launch also includes a new visual identity, which the firm described as intended to convey a more contemporary and distinctive character, accessible through its website, www.chevez.com.
Management comment
Ricardo Paullada, managing partner at Chevez, said: “During 45 years we built much more than a name. We built an institution, a way of working and a way of accompanying our clients. Chevez represents that legacy, the commitment we have to our founders, and the vision with which we will continue building the future.”
