Abreu Advogados launches new brand

Abreu Advogados has launched a new brand and logo.

The firm said its new “visual identity” reflected an environment where “companies are faced with the challenges of artificial intelligence, Industry 4.0 and a new generation of professionals”.

The rebranding involved consultation with clients, suppliers, journalists, lawyers, and recruitment specialists.

The new brand was designed by VMLY&R Branding.

Duarte de Athayde, Abreu Advogados managing partner, said: “We are delighted with our visual identity which reflects our attitude and our approach to the legal profession – more than a brand or a logo, this is about a culture of collaboration focused on building the future”.

Helder Pombinho, creative director of VMLY&R Branding said: “When we think of a visual identity and a brand for a law firm, we generally think of a closed idea and a conventional approach. Our task and our challenge were to open that idea and create an identity that breaks barriers between the legal profession and our world.”

Abreu Advogados launches new brand

Ben Cook

iberianlawyer.com

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