Marta Plana

A testing ground for social networking – Osborne Clarke

The global growth in online social networking is prompting US-based businesses to establish a permanent presence in Europe, and Spain is high on their agenda, says Marta Plana, Head of IT and IP at Osborne Clarke in Barcelona.

‘There is an industry belief that the cultural make-up of Southern European countries makes people here more likely to embrace the social networking concept, and as a result a number of players wishing to establish a permanent European operational base are initially focusing on Spain.’

Plana spent a number of years as a lawyer with Microsoft in the US, and therefore understands some of the strategic drivers of technology companies. A local presence enables operators to think globally but act locally, she says. A European presence helps to shape the nuances of sites, but also to ensure the necessary translation of concepts and legal terms, as well as to better support local users.

‘The global economic crisis is bringing changes to the market, including international expansion, quicker than might otherwise be the case. US players particularly are very interested in a better user balance, which means focusing on Europe, while the opposite is also true – European networks are establishing themselves in the US.’

El crecimiento global de las redes sociales está haciendo que muchos operadores se hagan ‘móviles’ y consideren establecerse de manera permanente en Europa, teniendo España prioridad en sus miras, comenta Marta Plana, Responsable de IT en Barcelona de Osborne Clarke.

But there is much more to social networking than sites such as Facebook, Twitter and Linkedin, she emphasises. The entire concept is evolving with new players and business models, including the expansion into entertainment and media networks, as announced in October by MySpace.

‘A significant factor in this is the creation of ‘lite’ versions of established sites and the migration to mobile and smart phones, but which itself raises new regulatory and business issues.’

Spain is also seen therefore as a testing ground in many respects for these new delivery channels, because of the strength of its data protection, communications and regulatory frameworks, says Plana.

‘The evolution of social networking raises issues both for the service providers as well as, for example, mobile carriers – not only in the way data is transmitted, accessed and downloaded, but even in the way and where devices are used.

A testing ground for social networking – Osborne Clarke

Garcia-Sicilia

iberianlawyer.com

Iberian Lawyer, is a monthly digital magazine, published by LC Publishing, available in Spanish and English. It represents the main source of information in the legal business sector in Spain and Portugal. The digital magazine – and its portal – address to the protagonists of law firms and in-house lawyers. The magazine is available for free on the website and on Google Play and App Store.

In every issue of the magazine, you will find rankings of lawyers, special report on trends, interviews, information about deals and their advisors.

For further information, please visit the Group’s website www.lcpublishinggroup.com

Iberian Lawyer
Registered office: C/ Manuel Silvela, 8 - Oficinas 1 Dcha 28010 Madrid España

Copyright 2022 © All rights Reserved. Design by Origami Creative Studio

SHARE

Share on linkedin
Share on twitter
Share on facebook
Share on whatsapp
Share on email
Share on telegram