Visabeira Welcomes Cristiano Ronaldo as Investor in Vista Alegre
Cristiano Ronaldo, globally recognized as one of the greatest footballers and a highly admired Portuguese personality, has acquired a 10% stake in Vista Alegre Atlantis SGPS through his company, CR7. This strategic move aligns with Grupo Visabeira’s vision, with Ronaldo also set to acquire 30% of Vista Alegre Spain in the coming days.
Additionally, the partnership will see the establishment of a joint venture, equally owned by CR7. and Grupo Visabeira, to foster the growth of the Vista Alegre and Bordallo Pinheiro brands in the Middle East and Asia. This collaboration aims to accelerate the international expansion of these prestigious brands in both retail and premium hospitality markets.
Cristiano Ronaldo expressed his enthusiasm for the venture, stating, “Vista Alegre and Bordallo Pinheiro are brands I have long admired and regularly purchase. Supporting Vista Alegre’s strategy to become a global luxury lifestyle brand fills me with pride as a Portuguese. We will work tirelessly to elevate this national icon of excellence to the ranks of the world’s top brands.”
Fernando Campos Nunes, founder and shareholder of Grupo Visabeira, welcomed Ronaldo’s investment with excitement. “Cristiano Ronaldo’s involvement symbolizes the union of two of Portugal’s most significant and universally recognized brands. Ronaldo’s global influence, combined with his pride in his Portuguese heritage, mirrors the essence of Vista Alegre and Bordallo Pinheiro. His dedication, talent, and the positive image he projects worldwide are qualities that resonate with our brands.”
The legal team representing the seller was Visabeira’s in-house team, led by Fernando Campos Nunes, without any external support. The purchaser, CR7., was assisted by a Portuguese law firm; however, due to confidentiality agreements imposed by Ronaldo, the firm’s identity remains undisclosed.
This strategic partnership marks a significant milestone in Vista Alegre’s journey towards becoming a leading name in the luxury lifestyle market on an international scale.
