Uría counsels Flat 101 on its sale to Minsait

Uría Menéndez has advised Flat 101, a leader in digital marketing, on its sale to Minsait

Minsait, an Indra company, has acquired Flat 101, a digital marketing consulting firm specialising in the optimisation of online business with a focus on increasing sales, thereby strengthening Minsait’s leading offer consisting of end-to-end solutions to support its clients in their marketing & sales strategy, digital customer acquisition & conversion, and e-commerce sales.

In a context of strong momentum for the digitisation of commercial distribution with e-commerce solutions and the reconfiguration of customer relationships with a higher weight of digital channels, Flat 101 has a team of 150 highly qualified professionals with broad experience in the fields of digital marketing & sales, offering solutions to leading clients across all sectors.

Spanish company Flat 101 is recognised in the market for its approach when dealing with projects to improve the commercial effectiveness of companies’ digital assets, with its own methodology based on data analysis, experimentation and measurement of results with digital analytics, testing and personalization tools.

“With Flat 101 on board, Minsait brings a unique service offer to the market to assist companies in redesigning, implementing and monitoring their commercial strategy in a context of ‘liquid’ channels where customer interactions flow and digital channels play a central role. The pandemic has also irreversibly accelerated the adoption of digital sales models and technology solutions,” said Silviano Andreu, head of Business Consulting at Minsait.

“We are delighted to be part of the Minsait ecosystem and join forces in the field of digital marketing & sales with highly complementary value propositions. As a business unit, Flat 101 will operate autonomously, thus preserving its brand, management model and culture, and will leverage Indra’s presence, commercial reach and scale to initiate a new stage of expansion and growth in service to our clients”, affirmed Ricardo Tayar, co-founder of Flat 101.

Uría Menéndez advised Flat 101 with a Valencia office team formed by M&A senior associate Miguel Bolívar (pictured left), Tax senior associate Álvaro Paniagua (pictured right), Labour associate Alba Pérez, and M&A junior associate Marta Rocabert.