Recording celebrations as brands is transforming sport. Players such as Mbappé and Vinicius Jr. are turning them into valuable commercial assets. At Iberian Lawyer, we analyse this with experts in industrial property. Experts: María
Recording celebrations as brands is transforming sport. Players such as Mbappé and Vinicius Jr. are turning them into valuable commercial assets. At Iberian Lawyer, we analyse this with experts in industrial property. Experts: María