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SRS acts for Pathena on Primetag deal

SRS Advogados advised Portuguese venture capital fund Pathena on its €1.3 million investment in Primetag, a technology startup specialised in online influence marketing.

 

Primetag will use the funding to expand into the Spanish market.

Founded in 2015, Primetag provides software which transforms online images into sales channels, ensuring that a user navigating a website or blog can click on an image or product and be directed into the sales channel of the relevant brand.

The team at SRS Advogados included partner Gustavo Ordonhas Oliveira and managing associate Neuza Pereira de Campos.

Ben Cook

iberianlawyer.com

Iberian Lawyer, is a monthly digital magazine, published by LC Publishing, available in Spanish and English. It represents the main source of information in the legal business sector in Spain and Portugal. The digital magazine – and its portal – address to the protagonists of law firms and in-house lawyers. The magazine is available for free on the website and on Google Play and App Store.

In every issue of the magazine, you will find rankings of lawyers, special report on trends, interviews, information about deals and their advisors.

For further information, please visit the Group’s website www.lcpublishinggroup.com

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