Squirrel Media buys advertising agency IKI Group: Advisors
Andersen has advised Squirrel Media, listed on BME, in the acquisition of 100% of IKI Group, one of the leading independent advertising agencies in Spain, which will be integrated within the advertising area of the company.
The operation, considered the most important in the Spanish advertising industry in the last decade, is part of the growth strategy that Squirrel Media has been carrying out in recent years, and will allow it to double its size.
From the firm, those responsible for the transaction have been, on the one hand, from the M&A area, partner Jaime Aguilar (pictured), together with Mayo Torres, associate in the same department; and, on the other hand, from the cultural area, partner Patricia Motilla.
