PwC Tax & Legal faces the new legal landscape
Managing partner Joaquín Latorre speaks to Iberian Lawyer about the firm’s growth, its 2028 strategic plan, the focus on talent, and an increasingly cross-disciplinary approach
By ilaria iaquinta
In a legal market that is more competitive than ever — and where vastly different firm models coexist — PwC Tax & Legal operates in Spain at the upper end in terms of volume and revenue. Under the leadership of Joaquín Latorre, the firm has pursued sustainable growth, long-term planning, and sector-specific specialisation.
In 2024, it recorded €229.90 million in revenue — a 14.61% increase on the previous year — and remains the highest-billing legal firm among the Big Four in Spain. “We are the fourth largest firm in Spain by revenue, and third by number of lawyers”, Latorre notes, emphasising that the competition with major law firms “is constant and comprehensive”. “The term ‘traditional law firm’ is generic: in Spain we have national firms, international players, large boutiques, and next-generation structures. We compete with all of them and the market places each of us where we belong — he adds —And we’re no exception: other professional services firms in Spain are at similar levels and equally successful”.
Beyond the numbers, the firm’s strategy revolves around internal development, a client-focused multidisciplinary structure, and a sector-based approach that combines legal and business insight. “We’re facing an environment with far more competition than before. The rules of the game are changing, and that demands a clear, efficient, and structured organisational response. Planning is essential”, explains Latorre, who has served as managing partner since 2015.
Moving into complex deals
…
