Pérez-Llorca advises HBX Group on the launch of The Luxurist
Pérez-Llorca has advised HBX Group on the M&A, financing, and intellectual property (IP) legal aspects related to the establishment and launch of The Luxurist, the world’s first fully integrated luxury travel ecosystem.
The Luxurist is designed to redefine the B2B luxury travel market by leveraging cutting-edge travel technology. Currently operational in the U.S. and set to expand into Europe, the platform seamlessly connects top-tier travel advisors with the world’s most extraordinary hospitality properties.
A Game-Changer in the Luxury Travel Market
The luxury travel sector has seen unprecedented growth in recent years. According to a McKinsey tourism report, luxury travel was a $239 billion industry in 2023, with projections reaching $391 billion by 2028. The platform provides a white-glove, AI-enhanced travel planning experience, removing friction and fragmentation from the booking process.
Backed by HBX Group, The Luxurist launches with an impressive portfolio of 3,300+ world-class properties across 141 countries, presented under La Collection.
Legal Advisory on the Transaction
The project was led by HBX Group’s in-house legal team: Sagrario Fernández, Lorena Vicens, and Cristina Darna, with the support of a Pérez-Llorca team comprising Francisco Iso and Javier Bau (Corporate M&A partners) and Rita Royo (Corporate M&A associate).
Other legal advisors involved included:
Gibson, Dunn & Crutcher LLP, advising HBX Group on French law matters (Ariel Harroch, Frédéric Chevalier, and Victor Milon).
De Pardieu Brocas Maffei A.A.R.P.I., advising other Luxurist shareholders (Sandra Aloui, Nelly Achille, and Clara Rosier).
