Pérez-Llorca advises Allianz Direct on deal with ING

Pérez-Llorca has advised Allianz Direct, the digital pan-European insurer of the Allianz Group, on a landmark strategic alliance with ING Deutschland, the country’s leading digital bank, for the fully-digital distribution of Motor insurance products.

This forward-looking partnership marks a significant step in the digital transformation of the insurance sector in Germany. Under the agreement, Allianz Direct will become the exclusive partner for Motor insurance within ING’s digital ecosystem, enabling ING customers to access a broad suite of Allianz insurance solutions seamlessly integrated into their banking experience. The roll-out is expected to launch by Q4 2025.

The deal was spearheaded by Felipe Vázquez Acedo, partner at Pérez-Llorca (pictured), with the support of Fátima Eizaguirre and Diego Samuel Arroyo. On the client side, Allianz Direct’s in-house legal efforts were led by Thorben Eisenbeiss, Head of Legal & Compliance, with support from Tobias Hammel, Senior Legal Counsel.

This cutting-edge partnership reflects the evolving landscape of bancassurance—shifting from traditional, face-to-face models to dynamic, data-driven, and fully digital customer journeys. It also showcases how synergies between fintech and insurtech players can redefine value for today’s digitally native consumer.