Pares presents refreshed brand identity
Pares Advogados has introduced a refreshed brand identity, the result of a visual renewal process led by the agency Alfred Creative. The new identity aims to reflect the firm’s evolution while aligning with the values that have defined the brand since its inception, states the law firm.
“This is much more than a mere visual change”, say Myriam Ouaki and Pedro Carreira Albano (both pictured), partners at Pares. They add: “It highlights the firm’s ability to adapt to the demands and challenges of a highly competitive sector that has undergone significant transformations in recent years, marking the start of a new chapter in our history”.
According to Ouaki and Albano, the rebranding signals the beginning of a new cycle for the law firm. “We are fully confident that this repositioning—built on a unique approach to practicing law, rooted in the fundamental values that define us as a team—will significantly enhance how we present ourselves and communicate with our collaborators, clients, and partners.”
Major changes
The new visual identity includes several major changes: a shorter name (from “Pares Advogados” to simply “Pares”), a bold new logo featuring uppercase, straightforward yet impactful typography, and a tagline—“Dynamic Legal Advisors”—that encapsulates the firm’s dynamism.
The new color palette of the firm’s identity and communication features pastel shades of blue and green, with blue representing “trust, stability, and professionalism, while green conveys balance and calmness”, explain Ouaki and Albano. The new visual identity can now be found across Pares’ contact platforms, including LinkedIn and its newly launched website developed by Softway.
