Paloma Balboa, new Key Account Manager for CASAS IP in Madrid

Paloma Balboa has been appointed as the new Legal Advisor and Counsel at CASAS IP Intellectual Property, the law firm led by Cristina Casas.

A specialist in intangible asset advisory, Balboa has spent over 15 years of her career in the commercial field, holding the position of Commercial Director at highly recognized companies within the industry. Throughout her career, she has provided strategic advice on Industrial and Intellectual Property matters to both local and international clients, and has represented her firms at global conferences such as INTA and ASIPI.

The business development and client relations area at CASAS IP is headed by Alfonso Rodríguez and supported by a dedicated team based in both Seville and Madrid.

According to Rodríguez, Director for Spain, “Paloma’s addition is a key milestone in the continued growth of our Madrid team. Her appointment reinforces the firm’s commitment to excellence and to guiding companies in the protection and defense of their intangible assets.”