Networking will survive work
Borja Muñoz, author of Unlock your Million and founder of Club 84, argues that in a world dominated by AI, human relationships will be our greatest asset
by mercedes galán
Borja Muñoz speaks quickly, clearly, and with contagious enthusiasm. In this conversation with Iberian Lawyer, we explore his book Unlock your Million, the concept of “social fitness,” the law of reciprocity, and how to weave strong relationships in a world where networking can no longer be just about exchanging business cards. We also discover the story and philosophy behind Club 84, his exclusive club for openminded entrepreneurs with the soul of a tribe.
How did the idea for Unlock your Million come about?
The seed of the book started with a question: What would Dale Carnegie do today if he had a mobile phone? His book How to win friends and influence people had a deep impact on me, but it was written almost 90 years ago. And today we have the greatest relational device ever created: a mobile phone with all our contacts in our pocket. So I thought: if the person who most influenced how we relate were alive today, how would he use this tool? And that is where Unlock your Million was born. A book written by an extrovert – me – and a shy person – my wife – so that anyone, whatever their style, can see the emotional, affective, and economic potential they carry in their pocket.
Is the “million” in the title real or symbolic?
Both. We are convinced that everyone carries a million in their pocket, if they manage their relationships well. On average, each person has between 400 and 500 contacts on their phone. If you network with intention, listen, and provide value, it’s very hard not to unlock an opportunity: a client, a partner, an investment, a collaboration.
And how do you activate all that potential?
With method. The book proposes a 30-day training, with very simple exercises that, if you do them, will change your life. Not just on a professional level, but also in terms of well-being. In fact, we always say it should be in the health section, not the economics section. Because a good relationship network improves your mood, your energy, your self-esteem… You can have a great job or lots of zeros in your account, but if your relationships are broken, you will not be happy.
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