GA_P advises on the sale of the majority of Clever PPC capital

Gómez-Acebo & Pombo has advised the partners of the technology platform, Clever PPC, on the sale of the majority of its share capital to Aleph Group, a leading global enabler of digital advertising.

Alex Pujol, Carolina Posse, Beatriz Dosdá and Jordina Passarell, partner and associates of mercantil, advised on the transaction.

This sale will support the growth and enhancement of relationships between the world’s leading digital media players and their advertisers, further validating Aleph’s strategy as a digital advertising leader and positioning it as a major powerhouse on par with Meta, Twitter and Snapchat.

Julia Gil