GA_P advises on the acquisition of 70% of Aneyron Promociones

Gómez-Acebo & Pombo has advised FlexDev Group (one of Dentressangle’s portfolio companies) in its entry into the Spanish market with the purchase of a majority stake in Aneyron Promociones, a company dedicated to design, production and distribution processes of applications for the textile sector and Spanish leader in sportswear customization.

The leader in its domestic market, Aneyron (€7 million revenue) boasts a strong presence in the world of soccer through its thermo-adhesive transfer products (player names and numbers, badges, logos, etc.). The company works alongside some of La Liga’s most iconic clubs, including Sevilla FC, the reigning UEFA Europa League champions, and historic clubs from first and second divisions.

In acquiring Aneyron, FlexDev has established a partnership with a committed family management team sharing common values and committed to long-term growth, supported by Dentressangle family investment holding company, its shareholder since 2011.

The acquisition of Aneyron will enable FlexDev Group (€65 million revenue – 400 employees) to consolidate its presence in the sportswear & licensing segment. The group is a major player in the world of soccer, supplying iconic clubs including Manchester United, Manchester City, AC Milan, Inter Milan and Olympique Lyonnais, as well as FIFA and UEFA. It is also enjoying strong growth in the US sports (NBA, NFL, etc.) and motor racing (McLaren, Williams F1, etc.) segments.

The GA_P team that advised on the transaction was formed by: Fernando de las Cuevas, Clara Rivero and Sergio Gómez, partner and associates of the corporate team.

Julia Gil