Clifford Chance renews its brand
Global law firm Clifford Chance has unveiled its renewed brand. With this revamp, the brand seeks to showcase the firm’s ongoing transformation and global growth strategy.
Photo: Eduardo García, Spain managing partner
Charles Adams, global managing partner at Clifford Chance, said: ‘Creating value for our clients is the driving force behind everything we do. We are here to provide them with innovative solutions that enable them to seize opportunities and achieve results that allow them to move forward more quickly and confidently.’ He added: ‘We are not changing the legacy that defines who we are: premium quality, multiple products and a deeply connected global team; we are reaffirming it.’
The firm is launching a new visual brand identity that includes a modernised logo and a simpler design. The firm is moving away from the square lettering logo to a curved logo, underscoring its commitment “to creating advantage for clients”, as their trusted legal and strategic partner.
