Bluesun buys DAZ from Procter & Gamble: Advisors

EY Abogados and Tribecca Abogados have advised on the purchase by BlueSun, an investee of the PHI Fund, of the laundry detergent brand DAZ to Procter & Gamble (P&G).

The transaction will allow the group to reach 300 million euros in sales this year, compared to 215 million in 2023, according to its forecasts.

The acquisition from P&G of the DAZ brand, which has a presence in the laundry detergent market in Ireland and the United Kingdom, is part of BlueSun’s long-term objective to strengthen its position in the home care segment.

EY Abogados has advised Bluesun on all the tax aspects of the structure and support for the contract. Araceli Saénz de Santamaría (partner) and Julio Alguacil (senior manager) formed the team.

On the legal side, the negotiation has been led by Tribecca Abogados with a team formed by Juan Bezares (partner) and Héctor Brito (senior associate).

Julia Gil