Andersen in Spain has advised Swedish Pet Media Group on its acquisition of Spanish Platform MundoAnimalia
Swedish company Pet Media Group, a leading operator of online marketplaces for pets and related goods and services, has acquired Spanish platform MundoAnimalia, launched by Intercom.
Pet Media Group is a leading operator of online marketplaces for pets and their related goods and services. The Group is backed by world-class investors and private equity funds such as Verdane Capital, Back in Black, Otiva Capital and 183 Invest, and grows its portfolio of leading brands within the pet vertical.
MundoAnimalia.com is the reference place for pet lovers and a meeting point for communities related to the sector; whether at a professional level, as owners or simply as animal lovers. The platform is devoted to “pet parents”, a term that was born in the United States to designate all those people for whom their pet is a member of the family.
With this deal, Pet Media Group, lands in Spain, adding MundoAnimalia to its portfolio of assets, which includes other platforms in different countries such as the UK, Italy, Holland and Sweden.
The transaction has been led by Javier Cubillo (pictured left), partner of Andersen’s Corporate and M&A area, and has counted on the participation of Silvio Requena (pictured right), senior associate of the same area, who have advised the company throughout the purchase process.