Diferencia Legal names Vicente Franco AI partner
Diferencia Legal has appointed Vicente Franco as partner responsible for its AI, Digital Transformation, and Law Firm Management practice. Franco is a computer engineer holding an MBA. Prior to joining Diferencia Legal, he served as director of Technology and Innovation at Ontier, where he led the firm’s digital transformation across Spain and its international network.
He subsequently held the position of COO at Across Legal for five years. His broader career includes executive roles at BP, NCR, and SAP, as well as business and innovation consulting engagements for organisations including El Corte Inglés, Coca-Cola, Grifols, LinkedIn, Salesforce, and Telefónica, among others.
Scope of the new role
In his new position, Franco will lead the development of specialised services in digital transformation and law firm management. These include AI governance and adoption projects, process automation, technology diagnostics and planning, LegalTech and legal ERP implementation, change management, and the direction of large-scale B2C workflows.
He will also drive new advisory lines linked to law firm growth and management, covering commercial integrations arising from M&A operations, AI-powered competitor analysis, CRM methodology implementation, business intelligence and KPI reporting, organisational design, career planning, compensation policies, performance evaluation, and talent development programmes for partners and senior professionals.
Partner commentary
David Muro, partner at Diferencia Legal, noted that Franco’s profile combines deep technological knowledge, strategic vision, and a practical understanding of law firms’ real needs, adding that both share the same view on how the legal sector should evolve and on the importance of applying technology and AI with rigour and tangible impact.
Alfonso Everlet, also a partner, highlighted that Franco’s approach to innovation — grounded in business needs, client proximity, and a focus on delivering concrete results — aligns closely with the firm’s philosophy and strengthens its value proposition.
