PKF Attest strengthens its growth strategy with new AI Team
PKF Attest, an international professional services firm, announced a significant advancement in its growth and innovation strategy today by integrating a new Artificial Intelligence (AI) team. The group, consisting of over 10 experts in various fields including mathematics, engineering, physics, and computer science, will be led by seasoned professionals Unai Martínez de Lizarduy (pictured right) and Marta Porroy (pictured centre), both of whom bring extensive experience in AI and digital transformation.
The firm is expanding its technological capabilities, recognizing AI as a key tool for developing innovative solutions that address current business challenges and improve financial performance in a rapidly evolving environment. With this move, PKF Attest aims to solidify its position as a leader in leveraging advanced technologies to optimize processes, enhance decision-making, and boost operational efficiency for its clients.
Driving Technological Transformation
Unai Martínez de Lizarduy, known for his strong background in AI across industries such as energy, education, banking, and manufacturing, along with Marta Porroy, a specialist in digital transformation and technology consulting, will guide the newly established team.
Martínez de Lizarduy expressed his enthusiasm in a press release, stating, “Joining a firm like PKF Attest, which is deeply committed to innovation and technological development, is an exciting opportunity. We are at a point where AI is rapidly reshaping the business landscape. Our goal is to use AI to transform processes, increase efficiency, and most importantly, create solutions that truly make a difference for our clients. I am confident that with the team we have assembled, we will achieve outstanding results.”
Aitor Garmendia Bartolomé (pictured left), an IT partner at the firm, highlighted the importance of this development, noting, “The addition of this team marks a significant step in expanding our technological capabilities. Artificial intelligence has the potential to completely transform how businesses operate and make decisions. By bringing in this team, led by Unai Martínez de Lizarduy and Marta Porroy, we are reinforcing our commitment to providing innovative solutions that deliver real value to our clients.”
