First Brand Report on the Legal Sector in Spain

LOIS Legal, in collaboration with Venize Comunicación, has embarked on the creation of the first-ever legal brand report in Spain. The initiative aims to address the question of which law firm leads the Spanish legal market in terms of reputation.

This comprehensive report will focus on the top twenty revenue-generating firms in Spain, analyzing their distinctive brand attributes and the perception they hold among key stakeholders. It will spotlight the industry’s best practices. The study is slated for publication in early 2025.

The first step in this endeavor was marked by the inaugural group dynamics session with legal advisory directors. This session aimed to identify the brand attributes to be analyzed. Noteworthy companies such as UNI CREDIT, HEINEKEN, ASISA, ORANGE, ASTARA, GILEAD, COCA COLA, and GRUPO CONSETINO participated in this crucial brainstorming session.