Abreu advises Grupo Sacoor on launch of new brand

Abreu Advogados has advised Grupo Sacoor on the launching of its new brand Sacoor Blue

Abreu has advised Grupo Sacoor on the launching of its new brand Sacoor Blue, a new concept focused on environmental issues and sustainability.

Already present in Almada Forum, Alegro Setúbal, Alegro Montijo, Alegro Sintra and Mar Shopping Matosinhos, and with six more stores expected to open until the end of the year, the brand Sacoor Blue targets younger generations and presents clothing produced with organic cotton and recycled fibers.

“With our first brand consolidated nationally and internationally, this is the right time to launch a new concept, aimed at a public that is nowadays more attentive to environmental issues. Sacoor Blue assumes sustainability as a whole, something that our target values and identify with and, consequently, end up influencing the purchase decision. In this way, we also want to contribute to a more sustainable future”, said Sandra Silva, ceo of Sacoor Portugal.

Abreu’s team was headed by César Bessa Monteiro (pictured), junior partner of Abreu’s Corporate and M&A practice area, with the participation of the associate lawyer João Amaral Cabral, trainee lawyer Sofia Lopes Agostinho and legal executive Maria José Ricardo.