Tuesday, 13 July 2021 11:35

Escarlata Gutiérrez: "Freshness and authenticity are part of my personal brand"

Escarlata Gutiérrez started tweeting in 2017 with the aim of publicising the unknown work that public prosecutors do. She now has around 39,000 followers on this network and has expanded her social media site to other networks such as Instagram and Youtube, also contributing to the dissemination of legal content in Facebook groups such as El Actualizador. Iberian Lawyer wanted to talk to her.

Known as "The Influencer public prosecutor", what does someone do on social media? Seriously, why did you take to Twitter?

It is a pleasure for me to be known for the work I have been doing for some years now on social networks, mainly on Twitter, to publicise the legal work and the role of public prosecutors. I started in 2017 on Twitter with the aim of publicising the unknown and undervalued work that public prosecutors do, based on a communication strategy that I had previously worked on. Subsequently, I added legal content that has been very well received, in particular the legal case law threads and the legal videos. Although it involves a significant effort and investment of time, it has certainly been and continues to be worth it.

I opted for Twitter when I started because I consider it to be the social network that best fits the objectives I wanted to achieve. Nowadays, I have extended my dissemination work to other social networks such as Instagram and Youtube. I also disseminate legal content through Facebook groups such as El Actualizador.

Do you use other networks? How many users do you have on each network you keep active?

I currently have accounts on Twitter: @escar_gm (with almost 39,000 followers); on Instagram @escarlata.gutierrez (with 3,200 followers) and a Youtube channel: Escarlata Gutiérrez. Vídeos Jurídicos (with 2,700 subscribers).

Undoubtedly, the Twitter account has the greatest capacity for dissemination, with the publication of a legal thread having reached 1.5 million views.

Do you like fashion and do you take care of your looks on social media?

Yes, I like fashion very much. I always take care of my outfits because I consider them important, regardless of whether I take pictures for social media or not, and regardless of whether I'm at work or not.

Many of my publications on social networks are accompanied by photographs in order to humanise, modernise and bring the image of Justice closer, and to give visibility to women within the Administration of Justice, although this image is ancillary to the content I share. I believe that they bring a note of freshness and authenticity that has become part of my personal brand.

Court robe: yes, no? or does it depend?

Personally, I am in favour of the use of the Toga at all times. It seems to me that it gives a solemnity to the trial act and implies respect for the court. Although we have been dispensed from this obligation, I have continued to wear it and will continue to do so.

We assume that you advocate that Law and social media are a good combination, why? How do you deal with haters, or does being a public prosecutor also impose itself on social media?

In my opinion, Law and social media are a great and necessary combination. Social networks are a communication tool with great power of dissemination. Used properly, with a communication strategy, they serve to improve the knowledge and prestige of any institution or company, as well as to attract clients. I have had the pleasure of giving some workshops on social media communication and personal branding aimed at lawyers and they have always been very rewarding.

The truth is that I am very proud of the respect and politeness that my followers tend to have on social media (with some exceptions). I would like to think that this is a reflection of the respect and politeness that I try to project on my account. Despite having almost 39,000 followers, I have only had to block 11, and for behaviour bordering on harassment. In other words, I cannot complain about insults on social media. As for criticisms, those that are made with rationale and good manners are always enriching and welcome. In fact, the good thing about social networks is the interaction they allow between users.

As a relevant author, also known in social media language as an influencer, have you ever been asked to promote a product or service? Would this be compatible with your profession?

I have not received such proposals and the truth is that I do not know if there is any incompatibility for this. What social networks have offered me is the possibility of making my work visible, meeting different professionals and collaborating on very interesting legal projects. In this sense, I am very excited about the work that I have had the pleasure of coordinating on Computer Crimes for the COLEX publishing house, which has just been published, where the main computer crimes and the peculiarities of digital evidence are analysed from a practical point of view and with updated case Law.

To read the full article on issue number 106 click here.

Iberian Lawyer
N.106 • July-August 2021

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The Latin American Lawyer
N.20 • July-August 2021

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